For others, cutaway shapes dyed into hair make for the kind of spirited individuality synonymous with East London. Today, their salons are as popular as ever, and Bleach London DIY dye jobs are available to try at home from Boots. Their Tumblr and Instagram feeds are online shrines to the ongoing services Brownsell and Teasdale provide, with inspirational images and lesser known maintenance tips. Mayonnaise hair mask, anyone?
Created by agent Sam Teasdale and session stylist Alex Brownsell, celeb fans of Bleach London include edgy model Alice Dellal, rake thin Keira Knightley, boho hero Sienna Miller and wild child Pixie Geldof (although she has had some serious hair tragedies of late, surely not at the hands of Bleach).
Now armed with my own money, time and making my own regrettable decisions, I waltzed into boots and bought myself some bleach. (and feeling very smug about it to) I bought “total bleach’ (£7) by Bleach London and ‘The big pink’ by Bleach London also.
Like Emily Weiss, I wanted to be "as blonde as chemically possible," so I turned to the best of the best: Bleach London. The salon’s recently-launched home range includes a and a , which I picked up for the initial blonding.