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Over the years, NASCAR has been a great platform for cross-promotion with other sports, so when Procter and Gamble decided to use its Tide Pods detergent to sponsor Matt Kenseth’s No. 20 Joe Gibbs Racing Toyota for three races this season, they decided to bring in some heavyweight help. Literally.
Procter & Gamble says it will change the design of packaging for its miniature Tide Pods detergent to deter children from eating the brightly colored packets that look like candy. Emily Glazer has details on The News Hub. Photo: Reuters.